Services

Working with teams at start-ups and lean companies has given me the opportunity to learn and grow my skills at an accelerated rate. As a full-stack marketer, I have developed expertise in the following marketing strategies and tactics.

Content Creation

Pairs creative intuition with data to bring ideas to the table that help create a fresh, yet insightful, content strategy.
Created and contributed to content such as emails, social media messaging, blogs, e-book content, video and graphic assets, gifs, ppc ads, display and banner ads, social media ads, infographics, printed materials, swag, and other various marketing materials.

Content Marketing

Created engaging video content and blog posts that both educate and entertain the target audience, while strategically aligning with and supporting broader marketing goals.
Drove relevant traffic and leads through link building tactics
Explored new ways to reach and engage users

SEO

Planned, developed and implemented SEO strategies
Performed ongoing site audits, keyword research, and performance reports to optimize client’s organic search activity and increase organic traffic and conversions
Stay up to date with the latest search trends and ranking factors

Paid Search/SEM

Responsible for day-to-day campaign planning, implementation, budget management, performance review, and optimization of paid search marketing campaigns for clients in a variety of verticles
Enhanced campaigns through testing with ad copy, creative, landing pages, and keyword optimization

Data Analytics

Managed the reporting process of cross-channel marketing efforts to optimize the client’s marketing initiatives
Aggregated data and analyzed information to identify trends and patterns of behavior
Provided insights and recommendations to help clients make informed decisions about their markets and strategies
Set up and create dashboards across multiple tools such as Metabase, PIWIK, Salesforce and Looker

Organic Social Media

Developed comprehensive social media strategies to increase brand awareness, prompt engagement, and drive traffic to company websites
Managed implementation of social media strategy across 8 social platforms
Used social media analytics to follow progress, create weekly/monthly reports and make data-driven decisions
Extensive knowledge of Facebook, Instagram, Tik Tok, Twitter, Pinterest, Linkedin, YouTube, Snapchat and Vimeo

Paid Social Media

Created, launched and oversaw paid social campaigns that effectively targeted and engaged audiences at different stages of the funnel
Researched and kept up-to-date on available social media ad models to make strategic recommendations to clients
Experience with Facebook, Instagram, Tiktok, and Linkedin ad platforms

Partnerships

Developed relationships with potential partners and strategized collaborations to expand the brand’s reach and drive lead generation
Delivered all marketing activity and promotions within partnership agreements and maintained consistent company brand standards through all communication channels

Events, tradeshows & Webinars

Lead event planning and trade show activities consisting of working with event venues, speakers, event coordinators, and design teams to produce marketing material and event programs
Host online webinars on diverse topics and on platforms such as ON24, BigMarker and Zoom.
Extensive experience in event management and hosting
Produced events or trade show activities at events and conferences including municipality events in The Netherlands, Really Big Expo (South Carolina) and panel talks, workshops and networking events.

Public Relations

Connected with influential media outlets, journalists, bloggers, and other influencers to tell brand stories
Worked with reporters and producers to facilitate incoming press inquiries
Experienced in crafting stories and pitching to ideal media channels
Utilize digital PR tactics for content marketing

Web Design & E-commerce store

Created multiple websites using various CMS platforms, including WordPress, Wix, and Shopify.
Developed user-friendly, aesthetically appealing websites tailored to brand identity and customer journey optimization.
Integrated e-commerce functionality to support online sales, product management, and seamless checkout processes.
Experienced in website optimization for both desktop and mobile, ensuring fast load times, intuitive navigation, and high conversion rates.

Services

Content Creation

Content Creation

Content Marketing

Content Marketing

SEO

SEO

Paid Search/SEM

Paid Search/SEM

Data Analytics

Data Analytics

Organic Social Media

Organic Social Media

Paid Social Media

Paid Social Media

Partnerships

Partnerships

Events, tradeshows & Webinars

Events, tradeshows & Webinars

Public Relations

Public Relations

Web Design & E-commerce store

Web Design & E-commerce store

Write

Follow

Write

Follow