Resume
TECH SKILLS
- Adobe Photoshop, Illustrator, InDesign + Dreamweaver
- SEO / SEM / PPC
- Google Analytics // PIWIK
- Google Search Console
- Google Workspace / MS Office
- Unbounce
- Facebook Ads / Google Ads
- Tiktok Ads
- Slack / Asana / Jira
- Hubspot / Klaviyo / Mailchimp
- Basic HTML / WordPress
- Figma / Whimsical
- MAC OS
EXPERTISE
- Marketing Strategy
- Brand Management
- Creative Direction
- Graphic Design
- Content Creation
- Content Marketing
- Paid Search Marketing
- Digital Advertising
- Paid Social Media
- Organic Social Media
- Copywriting
- User Experience
- Guerilla Marketing
- Event Planning
- Public Relations
- Email Marketing
Experience
2009 - PRESENT
FREELANCE FULL-STACK MARKETING, GROWTH & CONTENT
whitneygoldstein.com
Remote
Researches industries, markets, demographics, trends, sales results, and other data related to the client’s products or services
Creates detailed reports with research findings and analysis to inform marketing strategies
Influenced brand strategies through promotion design, product design, packaging, and overall brand identity
Writing, reviewing, editing, and updating content for company websites, blogs, marketing materials, and similar platforms
Create various content types (videos, articles, infographics, web assets, emails, resumes, etc.) with relevant tone and style, adhering to the respective style guides
2022 - PRESENT
GROWTH LEAD
Ironhack.com
Amsterdam, The Netherlands
- Ideates creative campaigns and new growth strategies
- Plans and executes all digital marketing, including SEO, paid search, paid social, organic social, email, strategic partnerships, reporting and more
- Accelerates the sales pipeline by driving customer acquisition, retention, and ultimately revenue through a variety of inbound and outbound marketing tactics for B2B and B2C audiences
- Researches + monitors keywords to guide SEO, content marketing, and site optimization initiatives
- Designs, builds and maintains our social media presence
- Measures and reports performance of all digital marketing campaigns to assess against goals
- Identifies trends and insights to optimize spend and performance based on findings
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
2021 - 2022
GROWTH LEAD
bammboo.io
Amsterdam, The Netherlands
- Ideates creative campaigns and new growth strategies
- Plans and executes all digital marketing, including SEO, paid search, paid social, organic social, email, strategic partnerships, reporting and more
- Designs, builds and maintains our social media presence
- Measures and reports performance of all digital marketing campaigns to assess against goals
- Identifies trends and insights to optimize spend and performance based on findings
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
2021 - 2022
INTERIM MARKETING MANAGER
amdax.com
Amsterdam, The Netherlands
- Coordinated marketing, advertising, social media, PR activities.
- Used site usage data to develop new marketing strategies and capture new target audiences.
- Developed campaign and brand messaging strategies for email that increased brand awareness, generated sales leads, and drove conversions.
- Created visual content for blogs, social media, printed marketing material, and email campaigns.
- Developed social media strategy and managed social media efforts across 8 platforms.
2019 - 2020
CO-FOUNDER
ONE25 stories
Bangkok, Thailand
- Worked directly with clients using data to develop insights and creative content strategies for winning campaigns.
- Developed reports by translating raw data and results into a marketing analysis to optimize campaigns.
- Responsible for day-to-day campaign planning, implementation, budget management, performance review and optimization of paid search marketing and social advertising campaigns for clients in a variety of industries.
Education
2007 - 2011
ROC DE LEIJGRAAF
Oss, Noord-Brabant
MBO
Marketing, Communcation & Events
2003 - 2007
HOOGHUIS LYCEUM
Oss, Noord-Brabant
VMBO
Business Administration